First up is the ‘pitch deck’. A pitch deck is an essential tool for introducing your business to potential investors when looking for funding. It’s been written about many, many, many times over. But here’s how we’ve approached it for our clients in the past.
In sum, it should be:
This should be compelling. Start strong by sharing your vision for the brand. What change in the world are you setting out to make?
The opportunity can be broken down into a) the market overview, b) the problem in the market, c) the solution you envision and your role in this solution.
Your problem should be singular (read: focused) and feel relatable for your audience. The solution you propose should clearly illustrate the gap your product or brand is filling by coming into existence and your unique position in the market.
Show off your goods. Here is where you can showcase your product, demonstrate how it works, and highlight what makes it different or unique.
This section demonstrates how well you know your customer. Make sure you’ve done your research and spoken to real people to gather interesting and relevant insights. Depending on what stage you’re business is in, you can show off customer testimonials, press snippets, and relationships worth bragging about.
You might want to break this section down by a) past performance, b) future plans and projections and c) growth opportunities and how you plan to strategically spend the money you’re looking to raise.
This section should summarise your month-on-month business growth (i.e. revenue and other relevant metrics). Stay honest and highlight the moments you’re proud of. For example, your ‘past performance’ doesn’t need to be all about numbers. You might also point out notable partnerships that have strengthened the brand. Include a summary of your future projected business growth for the next 3 to 5 years.
When introducing your team, focus on their relevant past achievements, as it pertains to the success of your business. What past experiences does everyone bring to the table that will positively impact your company’s future? What makes this team specially qualified to carry out this project?
Clearly state who’s already on board (if relevant) and what sort of investment you’re looking for. Give a range $$$ so as to keep yourself open to as many potential investors as possible. Beyond financials, you might be looking for partners or investors with the knowledge that will help carry your business towards your future growth path.
Here, you can include data that your audience will scour only after you’ve sent the presentation across via email. Think about including your detailed financials to date as well as future projections, and any key partners (e.g. sourcing, manufacturing, factory, etc.) that will strengthen your story.
Don’t forget that like any good presentation, this is about storytelling! Keep your slides visual and light, so that the focus is on YOU.
Time to get to work.