MISSBISH has a strong reputation as a digital media brand and community for up-and-coming creative women across fashion, art, design, music and more. As a purpose driven media platform, MISSBISH celebrates women on the rise and empowers their readers to be the greatest versions of themselves. When MISSBISH decided to bring their brand into the physical realm by launching an athletic apparel collection, they knew the product line had to embody their purpose by instilling confidence in its wearer. After speaking with MB readers, we uncovered that making time for themselves was both a key challenge and a priority.
We celebrated our community’s pursuit of progress via the ‘Commit To You’ campaign. We released a series of interviews with women on the rise and asked them to define the #CommitToYou mantra on their own terms. Each interviewee was styled and photographed in the collection.